I believe 'credibility' is one of the biggest issues yet to be addressed by Internet advertisers.

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• Jef I. Richards:

  I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes adverti

• Jef I. Richards:

  Commercial speech is like obscenity... we can't seem to define it, but we know it when we see it.

• Jef I. Richards:

  The Death of Advertising? I think that's in the book of Revelation. It's the day when people everyw

• Jef I. Richards:

  The law requires a paper towel ad to be scrupulously honest, but allows political candidates to lie

• Jef I. Richards:

  Advertising is speech. It's regulated because it's often effective speech.

• Jef I. Richards:

  Is advertising a profession, like law or medicine? How many new parents clutch their baby to their

• Jef I. Richards:

  In advertising, sex sells. But only if you're selling sex.

• Jef I. Richards:

  Advertising is totally unnecessary. Unless you hope to make money.

• Jef I. Richards:

  There's so much truly putrid advertising out there it's embarrassing. But not all advertising is ba

• Jef I. Richards:

  While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it al