Ideas do not need to be esoteric to be original or exciting.

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• Paul Rand:

  If a company is second rate, the logo will eventually be perceived as second rate. It is foolhardy

• Paul Rand:

  You can't criticize geometry. It's never wrong.

• Paul Rand:

  To design is much more than simply to assemble, to order, or even to edit: it is to add value and m

• Paul Rand:

  Good design doesn't date. Bad design does.

• Paul Rand:

  There's a certain kind of research you have to listen to - the factual stuff, not opinion. Facts ar

• Paul Rand:

  Design is a way of life, a point of view. It involves the whole complex of visual communications: t

• Paul Rand:

  Graphic Design, which fulfills aesthetic needs, complies with the laws of form and exigencies of tw

• Paul Rand:

  Graphic design, which evokes the symmetria of Vituvius, the dynamic symmetry of Hambidge, the asymm

• Paul Rand:

  Any system that sees aesthetics as irrelevant, that separates the artist from his product, that fra

• Paul Rand:

  Copy, art, and typography should be seen as a living entity; each element integrally related, in ha