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It's good to stand for something, to believe in something and base your business on values.
It's good to stand for something, to believe in something and base your business on values.
It's good to stand for something, to believe in something and base your business on values.
It's good to stand for something, to believe in something and base your business on values.
It's good to stand for something, to believe in something and base your business on values.
It's good to stand for something, to believe in something and base your business on values.
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Jerry Greenfield:
If you happen to believe what Ben & Jerry's is supporting and involved in, then you should supportJerry Greenfield:
The reality is that most companies are not about any values at all - they are about making money. IJerry Greenfield:
Ben & Jerry's is an indulgent dessert that should be eaten in moderation. You should not be replaciJerry Greenfield:
Businesses can lead with their values and make money, too. You don't have to simply be purely profiJerry Greenfield:
Businesses typically look at issues like price, quality, time of delivery. They don't often think aJerry Greenfield:
Look at your business and the activities that you undertake. Then, start to think about not just yoJerry Greenfield:
Recycling, packaging, businesses are changing all of those things because that's what consumers wanJerry Greenfield:
I like that Ben & Jerry's is willing to speak out about social and political issues that aren't alwJerry Greenfield:
Ice cream is the perfect buffer, because you can do things in a somewhat lighthearted way. Plus, peJerry Greenfield:
I eat many different ice creams. I'm not an ice cream snob, although I do think Ben & Jerry's is th