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Much of the messy advertising you see on television today is the product of committees. Committees
Much of the messy advertising you see on television today is the product of committees. Committees
Much of the messy advertising you see on television today is the product of committees. Committees
Much of the messy advertising you see on television today is the product of committees. Committees
Much of the messy advertising you see on television today is the product of committees. Committees
Much of the messy advertising you see on television today is the product of committees. Committees
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David Ogilvy:
I do not regard advertising as entertainment or an art form, but as a medium of information.David Ogilvy:
The consumer isn't a moron; she is your wife.David Ogilvy:
What really decides consumers to buy or not to buy is the content of your advertising, not its formDavid Ogilvy:
The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kinDavid Ogilvy:
On the average, five times as many people read the headline as read the body copy. When you have wrDavid Ogilvy:
I don't know the rules of grammar... If you're trying to persuade people to do something, or buy soDavid Ogilvy:
Many people - and I think I am one of them - are more productive when they've had a little to drinkDavid Ogilvy:
Advertising is only evil when it advertises evil things.David Ogilvy:
I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry andDavid Ogilvy:
It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he wou