Steve Jobs changed my life. He also changed the life of every designer.

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• Yves Behar:

  When clients come to my design agency and say 'I want to be the Apple of this or that,' we say 'Oka

• Yves Behar:

  The notion of 'reduce and refine' is one I've pursued. I truly believe that by making things less c

• Yves Behar:

  My mantra is: 'Good design accelerates the adoption of new ideas.'

• Yves Behar:

  I want to work on things that aren't self-evident, to propose things that are radically different a

• Yves Behar:

  What I learned from my years in Silicon Valley is that design can have a primary role in how a busi

• Yves Behar:

  I wanted to be a writer as a teen... so storytelling was my first love. In my late teens, design be

• Yves Behar:

  Consumers want products that tell stories, have magic, and inspire.

• Yves Behar:

  Design is a tool that either allows us to create new markets or disrupt existing ones.

• Yves Behar:

  The biggest challenge is that when people look at low price point products, they essentially invest

• Yves Behar:

  Part of my life is spent designing in urban centers, and part of my life has been spent in factorie