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Just because your ad looks good is no insurance that it will get looked at. How many people do you
Just because your ad looks good is no insurance that it will get looked at. How many people do you
Just because your ad looks good is no insurance that it will get looked at. How many people do you
Just because your ad looks good is no insurance that it will get looked at. How many people do you
Just because your ad looks good is no insurance that it will get looked at. How many people do you
Just because your ad looks good is no insurance that it will get looked at. How many people do you
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William Bernbach:
If your advertising goes unnoticed, everything else is academic.William Bernbach:
Advertising doesn't create a product advantage. It can only convey it.William Bernbach:
It is insight into human nature that is the key to the communicator's skill. For whereas the writerWilliam Bernbach:
Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertWilliam Bernbach:
Properly practiced creativity can make one ad do the work of ten.William Bernbach:
Properly practiced creativity must result in greater sales more economically achieved. Properly praWilliam Bernbach:
In advertising not to be different is virtually suicidal.William Bernbach:
You can say the right thing about a product and nobody will listen. You've got to say it in such aWilliam Bernbach:
In communications, familiarity breeds apathy.William Bernbach:
Because an appeal makes logical sense is no guarantee that it will work.