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My focus has always been on connecting with consumers in a meaningful way.
My focus has always been on connecting with consumers in a meaningful way.
My focus has always been on connecting with consumers in a meaningful way.
My focus has always been on connecting with consumers in a meaningful way.
My focus has always been on connecting with consumers in a meaningful way.
My focus has always been on connecting with consumers in a meaningful way.
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Keith Belling:
Once consumers try popchips, most people really like it and become fans.Keith Belling:
We just wanted to do a chip that tasted great, but wasn't bad for you.Keith Belling:
Potatoes are popped, with no oil, using the same technology used in the rice cake manufacturing busKeith Belling:
We have 11 great potato flavors, and customers have been clamoring for tortilla. For over a year, wKeith Belling:
We have a broad range of snackers - moms, kids and healthy active people.Keith Belling:
I'm a snacker, but also health-conscious. I thought there had to be an alternative to what was outKeith Belling:
You can't rest on your laurels. You have to continue to innovate; you have to continue to be differKeith Belling:
We came out with a rice and a corn chip, then quickly decided we needed to focus on potato. It wasKeith Belling:
I was convinced you were not able to tell a consumer you can have a healthy fried chip or a good-taKeith Belling:
I knew I shouldn't be eating fried chips, but I'm just not a fan of baked chips, as much as I tried