So much business is based on the belief that we should do whatever we can within legal limits to make as much money as we can. Ben & Jerry's was based on values, and we try to operate a business that not just sells ice cream but partners with all our stakeholders - whether that's suppliers or customers - to bring about a more sustainable world.
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Jerry Greenfield:
It's good to stand for something, to believe in something and base your business on values.Jerry Greenfield:
If you happen to believe what Ben & Jerry's is supporting and involved in, then you should supportJerry Greenfield:
The reality is that most companies are not about any values at all - they are about making money. IJerry Greenfield:
Ben & Jerry's is an indulgent dessert that should be eaten in moderation. You should not be replaciJerry Greenfield:
Businesses can lead with their values and make money, too. You don't have to simply be purely profiJerry Greenfield:
Businesses typically look at issues like price, quality, time of delivery. They don't often think aJerry Greenfield:
Look at your business and the activities that you undertake. Then, start to think about not just yoJerry Greenfield:
Recycling, packaging, businesses are changing all of those things because that's what consumers wanJerry Greenfield:
I like that Ben & Jerry's is willing to speak out about social and political issues that aren't alwJerry Greenfield:
Ice cream is the perfect buffer, because you can do things in a somewhat lighthearted way. Plus, pe