Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising.

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• David Ogilvy:

  Much of the messy advertising you see on television today is the product of committees. Committees

• David Ogilvy:

  I do not regard advertising as entertainment or an art form, but as a medium of information.

• David Ogilvy:

  The consumer isn't a moron; she is your wife.

• David Ogilvy:

  What really decides consumers to buy or not to buy is the content of your advertising, not its form

• David Ogilvy:

  The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kin

• David Ogilvy:

  On the average, five times as many people read the headline as read the body copy. When you have wr

• David Ogilvy:

  I don't know the rules of grammar... If you're trying to persuade people to do something, or buy so

• David Ogilvy:

  Many people - and I think I am one of them - are more productive when they've had a little to drink

• David Ogilvy:

  Advertising is only evil when it advertises evil things.

• David Ogilvy:

  I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and