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We can learn much from wise words, little from wisecracks, and less from wise guys.
We can learn much from wise words, little from wisecracks, and less from wise guys.
We can learn much from wise words, little from wisecracks, and less from wise guys.
We can learn much from wise words, little from wisecracks, and less from wise guys.
We can learn much from wise words, little from wisecracks, and less from wise guys.
We can learn much from wise words, little from wisecracks, and less from wise guys.
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William Bernbach:
Just because your ad looks good is no insurance that it will get looked at. How many people do youWilliam Bernbach:
If your advertising goes unnoticed, everything else is academic.William Bernbach:
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Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertWilliam Bernbach:
Properly practiced creativity can make one ad do the work of ten.William Bernbach:
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In advertising not to be different is virtually suicidal.William Bernbach:
You can say the right thing about a product and nobody will listen. You've got to say it in such aWilliam Bernbach:
In communications, familiarity breeds apathy.