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The relationship between a manufacturer and his advertising agency is almost as intimate as the rel
The relationship between a manufacturer and his advertising agency is almost as intimate as the rel
The relationship between a manufacturer and his advertising agency is almost as intimate as the rel
The relationship between a manufacturer and his advertising agency is almost as intimate as the rel
The relationship between a manufacturer and his advertising agency is almost as intimate as the rel
The relationship between a manufacturer and his advertising agency is almost as intimate as the rel
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David Ogilvy:
If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But ifDavid Ogilvy:
I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have anDavid Ogilvy:
Some manufacturers illustrate their advertisements with abstract paintings. I would only do this ifDavid Ogilvy:
Much of the messy advertising you see on television today is the product of committees. CommitteesDavid Ogilvy:
I do not regard advertising as entertainment or an art form, but as a medium of information.David Ogilvy:
The consumer isn't a moron; she is your wife.David Ogilvy:
What really decides consumers to buy or not to buy is the content of your advertising, not its formDavid Ogilvy:
The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kinDavid Ogilvy:
On the average, five times as many people read the headline as read the body copy. When you have wrDavid Ogilvy:
I don't know the rules of grammar... If you're trying to persuade people to do something, or buy so