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We measured our success not just by how much money we made, but by how much we contributed to the c
We measured our success not just by how much money we made, but by how much we contributed to the c
We measured our success not just by how much money we made, but by how much we contributed to the c
We measured our success not just by how much money we made, but by how much we contributed to the c
We measured our success not just by how much money we made, but by how much we contributed to the c
We measured our success not just by how much money we made, but by how much we contributed to the c
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Jerry Greenfield:
Ben & Jerry's evolved into what it is doing and is trying to transition its supply chain, but thisJerry Greenfield:
It's pretty rare to have CEOs or high level executives at big companies who are social activists. TJerry Greenfield:
Startups are often very undercapitalised, but I found that to be very beneficial because it forcesJerry Greenfield:
Don't just do something because it's a trendy idea and will make you a lot of money. The reason I sJerry Greenfield:
So much business is based on the belief that we should do whatever we can within legal limits to maJerry Greenfield:
It's good to stand for something, to believe in something and base your business on values.Jerry Greenfield:
If you happen to believe what Ben & Jerry's is supporting and involved in, then you should supportJerry Greenfield:
The reality is that most companies are not about any values at all - they are about making money. IJerry Greenfield:
Ben & Jerry's is an indulgent dessert that should be eaten in moderation. You should not be replaciJerry Greenfield:
Businesses can lead with their values and make money, too. You don't have to simply be purely profi