The first lesson is that you can't lose a war if you have command of the air, and you can't win a war if you haven't.

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• David Ogilvy:

  The relationship between a manufacturer and his advertising agency is almost as intimate as the rel

• David Ogilvy:

  If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if

• David Ogilvy:

  I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an

• David Ogilvy:

  Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if

• David Ogilvy:

  Much of the messy advertising you see on television today is the product of committees. Committees

• David Ogilvy:

  I do not regard advertising as entertainment or an art form, but as a medium of information.

• David Ogilvy:

  The consumer isn't a moron; she is your wife.

• David Ogilvy:

  What really decides consumers to buy or not to buy is the content of your advertising, not its form

• David Ogilvy:

  The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kin

• David Ogilvy:

  On the average, five times as many people read the headline as read the body copy. When you have wr